Your mature product still has momentum. Use it before you rewrite.
Your mature product still has momentum. Use it before you rewrite.
What if you could still grow the revenue of your mature product?
Rewriting the product that pays your bills isn’t the only option. Give me 6 weeks to discover the growth hiding in it, and build a plan your team owns to deliver it.
Learn more about my background
Book a meeting to engage me.
I’m Angus McDonald, founder of MI.
In my career I’ve taken over the development of three major legacy software products. In each case I was facing calls for a rewrite, and condemnation of the asset that we already had.
But every time there was more revenue sitting around that product, waiting to be uncovered, and the rewrites didn’t need to happen all at once - nor could they have sustained the revenue stream the legacy product already had.
More about my background.
What’s wrong with a rewrite?
Sometimes you just need to rewrite your product. There has been a major shift in a technology or platform it relies on, or years of growth have left the basic value proposition for clients buried under features nobody really needed.
It’s never an easy decision because all too often it means hitting pause on changes for the product while you rebuild what took years to achieve.
Too often a rewrite gets proposed because the technical teams cannot see how they can continue to support and add to something that has fundamental problems.